Safety App Customization and Institutional Branding Crucial in Driving Downloads
This case study takes the user data from York University’s mobile safety app, SaferTogether, in order to determine the effectiveness of custom mobile apps versus generic mobile apps1. York University has been a partner institution with AppArmor since 2013 and is one of Canada’s largest universities. This case study examines the download rate for custom mobile safety apps and generic mobile safety apps, in order to determine which type of mobile app is better suited for university and college campuses. The measurement of success in this context will be based on the amount of downloads each type of app receives from varying schools, accounting for student population.
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